The Chairman
Philip Hesketh, Chairman.
A professional speaker on the psychology of influence and persuasion. His test shapes every draft this firm sends out.
What the Chairman does
Philip holds our drafting to one test: does the evidence land where the person scoring it is looking? Your material itself stays with the one person doing your work.
What is independently checkable
Before anything else, here is what is independently checkable about him:
Philip Hesketh, Chairman. A professional speaker on the psychology of influence and persuasion. Built an acclaimed £48m advertising business over 17 consecutive years of growth; author of two Amazon No.1 bestsellers; trusted by audiences from Bank of America Merrill Lynch and St. James's Place to Microsoft and IBM.
The method connection
A tender, grant, or award is scored by a person holding a rubric, and what persuades that person is not rhetoric: it is the right evidence landed exactly where the marks are. That is exactly Philip's field, the psychology of how a decision-maker is genuinely moved.
He holds our drafting to one test: does the evidence land where the person scoring it is looking?
Our first client was the Chairman
Our first client was the Chairman. The writing system behind this firm produced his professional correspondence for years, in his own voice and under real scrutiny, before it had ever worked for anyone else. He put his name on it. Then he put his name on the firm.
Author
Philip is the author of two Amazon No.1 bestsellers.
Philip Hesketh
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