A father and son firm.

Two halves of the same problem

Hesketh & Son is exactly what the name says. Philip Hesketh, the Chairman, spent a career on the psychology of persuasion: what actually moves a decision-maker, and how to earn a yes without overclaiming. Dan Hesketh, his son, spent the past year building a system that drafts tender, grant, and award submissions to the exact criteria an evaluator scores against.

The two things belong together. A tender is decided by a person holding a scoring sheet, so winning one is a persuasion problem with a rubric attached. Philip knows the persuasion. Dan built the machine that lands the evidence where the marks are. The firm is the two of them, working the same problem from both ends.

A submission is won by persuading one person holding a rubric. We come at that from both ends: the psychology, and the evidence.

A new firm, said plainly

We are a new firm, and we say so plainly. There is no long client list to point at yet. What there is: a method you can watch work on a real tender before you commit, a fixed fee agreed before we start, and a standing rule that we decline a job rather than draft something your evidence can't support. Our first client was the Chairman himself. We would rather earn your trust that way than borrow a track record we do not have.

Our first reference will be our first client. Until then, judge us on the free Evidence Snapshot.

The two of us

Philip Hesketh, Chairman is a professional speaker on the psychology of influence and persuasion, and his test shapes every draft this firm sends out.

Dan Hesketh, Founder runs the firm, signs off every submission by hand, and built the rubric-mapped drafting system behind it.

See the method on your own evidence

See what an evaluator would find in your own evidence: get your free Evidence Snapshot, or read the method first.